EON Berhad Charges Up the Ambank Malaysia Pickleball Championship 2025

SHAH ALAM, 30 MAY 2025 – EON Berhad powered its way into the spotlight as the official mobility partner at the Ambank Malaysia Pickleball Championship 2025, held from 30 April to 1 June at Pickle Nation, Shah Alam. Beyond serving as a partner in movement, EON used the platform to connect with a vibrant and youthful sporting community — bringing electric mobility to the forefront of the pickleball scene.

The tournament, a fast-growing event popular among young and active Malaysians, became the perfect arena for EON to introduce the next generation of drivers to the future of transportation. Attendees experienced an interactive EV showcase featuring exciting models like the Proton eMAS, smart #1, and Audi Q8 e-Tron, complemented by on-site test drives that allowed the crowd to get behind the wheel of these electric vehicles for the first time.

“Engaging with a younger, energetic audience at Pickle Nation gave us the perfect stage to demonstrate that EVs are not just for the future — they’re for today,” said Akkbar Danial, Chief Executive Officer of EON Berhad. “Whether you’re smashing on the court or cruising in an electric vehicle, it’s all about passionate and purposeful motion — and we’re proud to be at the intersection of both.”
 

Adding a layer of convenience and polish to the tournament, Avis Malaysia — a subsidiary of EON Berhad — played a key role by providing official EV shuttle services using a fleet of premium electric and hybrid vehicles. Players, officials, and spectators were seamlessly transported throughout the venue, with many praising the smooth and stylish ride experience.

EON’s activation at the championship wasn’t just about vehicles — it was about redefining mobility as part of modern, active lifestyles. With engaging booth activities, crowd-favorite giveaways, and a strong community presence, EON sparked real conversations around sustainability and everyday electrification.

As interest in sports like pickleball continues to surge among younger Malaysians, EON Berhad sees a valuable opportunity to champion clean mobility solutions in spaces where lifestyle and movement intersect. The company’s participation reflects its broader vision: to lead the way in making sustainable, connected, and intelligent mobility accessible to all Malaysians — both on and off the road.

For more information about Avis Malaysia and to learn more about its rental and leasing services, please visit its website at www.avis.com.my